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In a recession, start with REALITY first

Business901When your business is in trouble it is safe to assume you have to do something different or you will get the same results. Change must occur. But what do you change to and how do you know that it is going to work.

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Avoid trying to time your Marketing

Market TimingAvoid trying to time the market(ing). Buy low, sell high. Ever hear that advice before?  We all would like to be able to do it, but we know that it’s not possible to do. But my advice to you is to do a little marketing each day. And if you do that, your single events and your marketing will be a much greater success.

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Lean Marketing with Duct Tape Marketing Principles

Marketing Plan Pro powered by Duct Tape Marketing,

Starting with a basic small business marketing plan, like the Marketing Plan Pro powered by Duct Tape Marketing, a business and its employees can adhere to the most recognized quality program in the world. Through such a process, one can develop structure, reduce variances, cut costs, and streamline processes.

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Applying Lean Marketing

Joe160x160.jpgEnclosed is a brief audio version of my article that was published on the American Express Open Forum.

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Volunteers, Why do they do it?

6.jpgVolunteers from the Public Access Station, Volunteer Center and Big Brothers, Big Sisters describe the work and enjoyment that they receive from volunteering.

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Reach For Youth

8.jpgReach for Youth of Indianapolis were guests on the Connecting Your Passion TV show hosted by Joe Dager of Business901.

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Social Media discussion, part 2 of 2

4.jpgSocial Media and its applications were discussed on the Connecting Your Passion TV show hosted by Joe Dager of Business901. His guest were Scott Howard from the ScLoHo Collective Wisdom blog and Shirona A. Gunawardhana of Logpipe. It was a 2 part series, this is 2 of 2.

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Social Media discussion, part 1 of 2

4.jpgSocial Media and its applications were discussed on the Connecting Your Passion TV show hosted by Joe Dager of Business901. His guest were Scott Howard from the ScLoHo Collective Wisdom blog and Shirona A. Gunawardhana of Logpipe. It was a 2 part series, this is 1 of 2.

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Huntington Youth Services

3.jpgHuntington Youth Services were guest on the Connecting Your Passion TV show hosted by Joe Dager of Business901.

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Lean Marketing, formula for achieving

Joe160x160.jpgIf you are considering changing your marketing at all this year, this is one formula that may work.

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