From the McGraw-Hill Press Release:

Social Media. Brand Collaboration. Content aggregation. Microblogging. User-generated content. And the list goes on… It’s been said that business is in the midst of the customer-centric marketing revolution—a trend which points toward business treating brands less like “property” and more like an extension of an organization’s values. The upshot is this: Smart companies are finally figuring out how peoples’ desire to participate is becoming a key driver of marketing success. But to be a winner in this environment, businesses have to fill this need and at the same time compete for consumers’ increasingly scarce time and shrinking attention spans. More complicated still, companies have to do all of this while also earning consumers’ trust.

The secret to connecting with consumers in a fragmented, chaotic marketplace, then, lies in how businesses collaborate with customers.

Mike Dover, co-author of the book, WIKIBRANDS: Reinventing Your Company in a Customer-Driven Marketplace was interviewed on the Business901 Podcast and though we did not cover every topic above, we certainly touched upon how you go about engaging customers, creating experiences and building communities – FROM A BUSINESS PERSPECTIVE.

Mike is Managing Partner of Socialstruct Advisory Group. As Vice President, Research Operations, for New Paradigm (Moxie Insight), he led the operations for research programs for the bestselling books Wikinomics and Grown Up Digital. He also has provided review support for more than a dozen other books.

Related Information:

Wikibrand Facebook Page

Social Messiness Explained

PDCA for Lean Marketing, Knowledge Creation

Quality and Collaboration eBook

Online collaboration is leading the way for Lean Marketing

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Yuval Yeret is a practicing Agile and Kanban consultant/coach for Agilesparks in Herzelyia, Israel. He coaches individuals and organization in their path to Agility and Engineering excellence, focusing on Scrum, Lean, and Agile Engineering practices.

Yuval provides R&D organizations management and technology leadership with a focus on building new teams/groups and organizational optimization/changes. He has experience in Networking, Operating System, Storage, Security in both programming and engineering aspects. He adds a natural affinity to Linux and Open Source, backed up by comprehensive experience with Windows environments and other more exotic environments as well.

His Specialties include: Scrum( CSM, CSP, CSPO) , Lean/Agile Development, QA/DEV Relationship and Optimization, Test Automation, Storage, Networking, Distributed Systems Architecture, Linux, Security, Project Management, Development Methodologies, Organizational Improvement, Team Building

Our podcast centered on the use of Kanban and how he blends the more traditional Agile practices of Scrum with it.

Yuval Yeret will be speaking at the upcoming Lean Software & Systems Conference 2011 (LSSC11).

Related Information:

Lean Software and Systems Consortium 2011 Overview

Creating Flow with Don Reinertsen

Scrum + Kanban = Agile Discussion with Landes

Kanban, could we call this podcast anything else?

Why Architecture is needed even in Agile?

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Pascal Pinck works as a Strategic Collaborator with individuals and teams who face high levels of uncertainty in their market context. More specifically, he educates and coach leaders and team members who are working to:

• increase performance through agile and lean thinking
• improve distributed decision-making and delegation
• heighten trust and transparency
• build a culture of constant value creation
• engage stakeholders to help mitigate risk
• turn resilience into competitive advantage

Pascal was a guest on my podcast to discuss Personal Kanban and as we did I felt like we touched upon on the areas above. Pascal is an engaging speaker and I think you will find his discussion of these subjects and Personal Kanban quite interesting and entertaining.

About: Personal Kanban is neither a prescription nor a plan. The book provides a light, actionable, achievable framework for understanding our work and its context. This book describes why students, parents, business leaders, major corporations, and world governments all see immediate results with Personal Kanban.

Related Posts: Keeping it all together with Personal Kanban 7 Habits, Getting Things Done and now, Personal Kanban Personal Kanban Website

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Patty Beidleman has used Personal Kanban in almost every instance that she could think of since first coming across it in August of '09.  From using it with her 11 year old daughter, at the nonprofit she founded and to using it in a preschool classroom. Patty even has developed her own kit for making a Kanban. Even the most seasoned Lean expert will learn something from this podcast, guaranteed!

Patty is the founder of Layers of Love. Chemotherapy patients suffer a terrible side effect of treatment.  Being susceptible to cold. they are trying to make a difference for these patients going through chemotherapy by donating homemade fleece tied blankets to the Lehigh Valley Health Network, which includes the Cedar Crest and Muhlenberg Cancer Center locations.

Personal Kanban authors Jim Benson & Tonianne DeMaria Barry also helped Patty as she tried Personal Kanban in all the different aspects of her life and how she tied them all together. She has a Personal Kanban Flicker Page that I encourage you to view as you listen to the podcast.

If you are so moved to make a blanket donation there are a few guidelines that they have found useful. Please review their site for address and the information that you will need. There is also a special link to Jo-Ann Fabric and Craft Store and all you have to do is send them the fleece and they will make the blankets. Take one of those 50% off Jo-Ann  Fabric coupons in Sunday’s paper and use it for a good cause.

Personal Kanban is neither a prescription nor a plan. The book provides a light, actionable, achievable framework for understanding our work and its context. This book describes why students, parents, business leaders, major corporations, and world governments all see immediate results with Personal Kanban.

Related Sites: Layers of Love

Layers of Love Facebook Page

Related Posts: 7 Habits, Getting Things Done and now, Personal Kanban

Personal Kanban Website

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