From the McGraw-Hill Press Release:
Social Media. Brand Collaboration. Content aggregation. Microblogging. User-generated content. And the list goes on… It’s been said that business is in the midst of the customer-centric marketing revolution—a trend which points toward business treating brands less like “property” and more like an extension of an organization’s values. The upshot is this: Smart companies are finally figuring out how peoples’ desire to participate is becoming a key driver of marketing success. But to be a winner in this environment, businesses have to fill this need and at the same time compete for consumers’ increasingly scarce time and shrinking attention spans. More complicated still, companies have to do all of this while also earning consumers’ trust.
The secret to connecting with consumers in a fragmented, chaotic marketplace, then, lies in how businesses collaborate with customers.
Mike Dover, co-author of the book, WIKIBRANDS: Reinventing Your Company in a Customer-Driven Marketplace
Mike is Managing Partner of Socialstruct Advisory Group. As Vice President, Research Operations, for New Paradigm (Moxie Insight), he led the operations for research programs for the bestselling books Wikinomics and Grown Up Digital. He also has provided review support for more than a dozen other books.
Related Information:
PDCA for Lean Marketing, Knowledge Creation
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