Posted by business901 on October 31, 2011
One million new users per month. Twenty-three check-ins per second. Millions of people—in every city, in every country, on every continent, and even from the Space Station—are vying to become mayors of their favorite shopping locations. What is foursquare and why has it become the hottest customer magnet ever conceived? Internationally bestselling author Carmine Gallo not only has had unprecedented first-hand access to foursquare’s founders, he also has interviewed dozens of business owners and marketers who have revolutionized their businesses through The Power of foursquare: 7 Innovative Ways to Get Your Customers to Check In Wherever They Are
.
About: CARMINE GALLO is the communications coach for the world's most admired global brands. A former anchor and correspondent for CNN and CBS, Gallo has addressed executives at Intel, Cisco, Google, Medtronic, Pfizer, and many others. Gallo writes My Communications Coach, a regular column for Forbes.com. He has written several internationally bestselling and award-winning books, including The Innovation Secrets of Steve Jobs and The Presentation Secrets of Steve Jobs. Carmine Gallo may be found online at www.carminegallo.com.
Related Information:
Carmine Gallo's Books
Developing a winning Culture the Zappos way!
Spontaneous Marks help you think – Doodling
Five Secrets of Finding Clients
Posted by business901 on October 24, 2011
My guest on the podcast Joseph Michelli takes you through the Zappos company culture now and maybe the future. Joseph’s latest book, The Zappos Experience: 5 Principles to Inspire, Engage, and WOW has generated my interest on the relationship of employee and customer experience as demonstrated in my blog post, Is Zappos the Next Toyota?. We discussed this and the Zappos approach that Michelli breaks into five key elements:
- Serve a Perfect Fit—create bedrock company values
- Make it Effortlessly Swift—deliver a customer experience with ease
- Step into the Personal—connect with customers authentically
- S T R E T C H—grow people and products
- Play to Win—play hard, work harder
Against all odds this online business (known primarily for selling shoes in a playful and emotionally engaging ways) has revolutionized social media strategies, developed an environment which has earned it a consistent spot in the top ten of Fortune Magazine’s best places to work, created zealous fans, and attracted Amazon.com as a purchaser for more than 1.2 billion dollars. It’s time to integrate (not balance) work and fun. It’s time to benefit from the unique and effective customer employee and customer engagement techniques of Zappos!
Joseph A. Michelli, Ph.D., is an internationally sought-after speaker, author, and organizational consultant who transfers his knowledge of exceptional business practices in ways that develop joyful and productive workplaces with a focus on the total customer experience. His insights encourage leaders and frontline workers to grow and invest passionately in all aspects of their lives. Dr. Michelli has been recognized by Focus as “one of the top five Customer Service Influencers to Track in 2011.”
Related Information:
What is your iCustomer Level?
Does the Customer Experience mimic the Employee Experience?
When Efficiencies and Innovation no longer work, is Customer Centricity the answer?
Job-Centric Innovation is Rethinking Customer Needs
Posted by business901 on October 17, 2011
David J. Anderson is credited with the first implementation of a Kanban process for software development, in 2005. David leads a management consulting firm focused on improving performance of technology companies. He has been in software development nearly 30 years and has managed teams on agile software development projects at Sprint, Motorola, Microsoft, and Corbis. 
David was a founder of the Agile movement through his involvement in the creation of Feature Driven Development. He was also a founder of the Agile Project Leadership Network (APLN), a founding signatory of the Declaration of Interdependence, and a founding member of the Lean Software and Systems Consortium. He moderates several online communities for lean/agile development.
He is President of David J. Anderson & Associates, based in Sequim, Washington, a management consulting firm dedicated to improving leadership in the IT and software development sectors. Last year he authored the defining book on Kanban: Successful Evolutionary Change for Your Technology Business
.
Kanban is becoming a popular way to visualize and limit work-in-progress in software development and information technology work. Teams around the world are adding kanban around their existing processes to catalyze cultural change and deliver better business agility. This book answers the questions: What is Kanban? Why would I want to use Kanban? How do I go about implementing Kanban? How do I recognize improvement opportunities and what should I do about them?
As a pioneer in the agile software movement David has managed teams at Sprint, Motorola and Corbis delivering superior productivity and quality. At Microsoft, in 2005, he developed the MSF for CMMI Process Improvement methodology – the first agile method to provide a comprehensive mapping to the Capability and Maturity Model Integration (CMMI) from the Software Engineering Institute (SEI).
His first book, Agile Management for Software Engineering: Applying the Theory of Constraints for Business Results
, published in 2003 by Prentice Hall, and introduced many ideas from Lean and Theory of Constraints in to software engineering. David can be found at AgileManagement.net
Related Information:
Kanban, could we call this podcast anything else?
Lean Kanban lessons from a Software Developer
Marketing Kanban
Kanban too simple To be Effective?
Posted by business901 on October 11, 2011
In the Business901 podcast, What Political Campaigns can teach business, part 1 of 2 we looked at a more strategic view. In today's podcast, we looked at the more tactical practices and how they related not only to a political campaign but to a typical marketing campaign. 
Derek A. Pillie has served public and political candidates for over 15 years. He has served on the staff of Indiana’s Third Congressional District, most recently as District Director for just over a decade. In that role, he oversaw Indiana operations of the office; including constituent outreach and helping taxpayers solve problems with federal agencies. He also worked on crucial economic development projects and was heavily involved with advising the office on online media and marketing decisions.
After his federal service expired Derek started working at Cirrus ABS, an online marketing and technology development company. He currently manages their business development efforts. Cirrus ABS has added political campaigns to the portfolio of industries they serve since Derek joined the team, and he continues volunteer efforts on behalf of candidates he supports.
Related Information: Preview of Political Campaign Marketing Podcast Political Campaigning – Strategy Update What political campaigns can teach business Lean Six Sigma for Government
Posted by business901 on October 10, 2011
Looking for immediate business? Is it taking too long to build a brand? Many of us look toward marketing to be our silver bullet, but seldom is it. We sometimes tire waiting for that marketing message to take hold and search for the latest and coolest gimmick to grab our prospects attention. Though I consider myself on the leading edge of these trends, I have come to appreciate that slow and steady wins many of the times. Driving home that consistent message is far more productive than being on the leading edge of every new marketing angle.
In my research I have also come to appreciate, What political campaigns can teach business. Few marketing processes do a better job of creating immediate business. With these thoughts in mind, I pursued Derek A. Pillie a leading political analyst for a Business901 Podcast. The interview lasted over an hour, as a result I split it in two parts. Part 1 is a strategic view of political campaigning and part 2( Will post tomorrow) is from a tactical viewpoint.
Derek has served public and political candidates for over 15 years. He has served on the staff of Indiana's Third Congressional District, most recently as District Director for just over a decade. In that role, he oversaw Indiana operations of the office; including constituent outreach and helping taxpayers solve problems with federal agencies. He also worked on crucial economic development projects and was heavily involved with advising the office on online media and marketing decisions.
After his federal service expired Derek started working at Cirrus ABS, an online marketing and technology development company. He currently manages their business development efforts. Cirrus ABS has added political campaigns to the portfolio of industries they serve since Derek joined the team, and he continues volunteer efforts on behalf of candidates he supports.
Related Information:
Preview of Political Campaign Marketing Podcast
Political Campaigning – Strategy Update
What political campaigns can teach business
Lean Six Sigma for Government
Posted by business901 on October 3, 2011
Alan is an industry thought leader in Lean, Kanban, product portfolio management, Scrum and agile design. He helps companies transition to Lean and Agile methods enterprise-wide as well teaches courses in these areas. He is the founder and CEO of Net Objectives and also can be found on twitter @alshalloway. 
Alan is the primary author of
Essential Skills for the Agile Developer: A Guide to Better Programming and Design
Lean-Agile Software Development: Achieving Enterprise Agility
Design Patterns Explained: A New Perspective on Object-Oriented Design
And a favorite of mine: Lean-Agile Pocket Guide for Scrum Teams
This podcast is broken down into 3 parts. I had trouble running Alan down and finally caught him on his cell phone so the quality is not the best. However, Alan delivered great content and we could hardly stop talking. His view of the Agile community, Scrum, Kanban and Lean is unique and refreshing.
Part 1 of 3: Alan Shalloway discusses the state of Agile!, part 1 of 3
Part 2 of 3: Can Agile work at the Enterprise Level with Alan Shalloway?
Related Information:
The Lean Agile Train Software Transcription
Understand Scrum, Understand Implementing PDCA
Lean Architecture: for Agile Software Development
The differences in Lean and Agile
