Posted by business901 on January 30, 2012
My podcast guest was Arne van Oosterom, Partner at DesignThinkers in Amsterdam. DesignThinkers is a Strategic Design agency that specializes in social innovations, service innovations, customer centered design, marketing 2.0 and branding. They provide a bridge between business opportunities and creative solutions. 
The podcast typifies what I enjoy about Service Design and the people surrounding it. They view the methodology as a constantly evolving process. There are no linear thinkers in this crowd, so much in fact it may even be called circular reasoning 
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Service Design does not even assume it will find the best answer, you may want to call it the most compatible answer. They assume the answers are found through collaboration and co-creation and seem to value the journey even more so than the outcome.
Arne provides his own interesting perspective in the podcast.
About Arne van Oosterom: Arne is a Designer in Residence at the Oslo School for Architecture and Design & Norwegian Center for Service Innovation, Founder of the Design Thinkers Network, Co-Founder of the Service Design Network Netherlands, Catalyst at WENOVSKI and Founder of the Healthcare Initiative CareToDesign and Keynote Speaker at various International Universities and Conferences.
Related Information:
Do you co-create value with your Customer?
A Service Design Thinking Primer
Service Design Thinking Podcast with Marc Stickdorn
Blog Carnival Annual Roundup 2011: Graham Hill at CustomerThink
Posted by business901 on January 23, 2012
Need a collection of tools to help generate business model ideas! The Business Model Canvas is an analytical tool outlined in the book Business Model Generation. It is a visual template preformatted with the nine blocks of a business model, which allows you to develop and sketch out new or existing business models. This book has sold over 220,000 copies the past two years and has established itself as one of the leading sources of modeling for both startups and established businesses.
If you're ready to change the rules, you belong to "the business model generation!" Listen to Alex discuss this concept and some of the latest extensions to the BMGen platform such as the Customer Value Canvas plugin.
About: Dr. Alexander Osterwalder is a sought-after author, speaker, workshop facilitator and adviser on the topic of business model design and innovation. He has established himself as a global thought leader in this area, based on a systematic and practical methodology to achieve business model innovation. Executives and entrepreneurs all over the world apply Dr. Osterwalderʼs approach to strengthen their business model and achieve a competitive advantage through business model innovation. Organizations that use his approach include 3M, Ericsson, IBM, Telenor, Capgemini, Deloitte, Logica, Public Works and Government Services Canada, and many more.
- Competitive Advantage Through Business Model Innovation
- Aligning Business Model Innovation and Information Technology
- From Business Model to Business Plan • Private Banking Business Models - discover, understand, define
- Business Models in the Media Industry
- Business Models at the Bottom of the Pyramid
- Social Entrepreneurship Business models
- Design Thinking in Business
Alex’s Websites:
http://www.businessmodelalchemist.com
http://businessmodelhub.com/
http://www.businessmodelgeneration.com/
Related Information:
Do You Know the Right Job For Your Products?
Lean Canvas for Lean EDCA-PDCA-SDCA
Will Product Managers embrace Open Innovation?
Steve Blank on the Lean Startup at Ann Arbor
Posted by business901 on January 16, 2012
Service Design changes the way you think about business. No longer can companies focus their efforts on process improvements. Instead, they must engage the customer in use of their product/service rather than analyzing tasks for improvement. We no longer build and hope that there is a demand. We must create demand through our product/service and Service Design Thinking is the enabler of this process. It changes our mindset of thinking about design at the end of the supply chain to make it look good and add few appealing features (all within budget). Instead, it moves design and the user themselves to co-create or co-produce the desired experience to the beginning of the supply chain. 
My blog and podcast for next few months will focus on these features with Business Strategists, Design Thinkers, Appreciative Inquiry Coaches, Architects and of course Lean Thinkers. I could not think of a better way to start this series than having a podcast with co-author Marc Stickdorn of This is Service Design Thinking.
About: Marc Stickdorn graduated in Strategic Management and Marketing and worked in various tourism projects throughout Europe. Since 2008 Marc is full-time staff at the MCI – Management Center Innsbruck in Austria, where he lectures service design and service innovation. His main areas of interest are service design and strategic marketing management particularly in a tourism context. This involves research such as the development of a mobile ethnography application for mobile phones, the Customer Journey Canvas and various publications and presentations. Marc is co-founder and consultant of “Destinable – service design for tourism” and guest lecturer at different business and design schools.
His Websites:
http://thisisservicedesignthinking.com/
http://www.servicedesignresearch.com
Related Information:
Define the Expectation, Delight the Customer
Lean Engagement Team Book Released
Appreciative Inquiry instead of Problem Solving
Prototypes provide a Pathway for Connecting with Customers
Posted by business901 on January 9, 2012
Matthew Yubas is the author of Getting Your Prototype Made Quick and Easy
and a Marketing Consultant for the Small Business Development and International Trade Center. He has developed products for 24 years as an Engineer, Product Manager, and Consultant for startups, small business, and Fortune 500 companies. As an young entrepreneur, he was a co-founder of a software company that developed one of the first personal information management software products. 
Matt has launched new products such as software applications, wireless devices, and websites. In addition, he has helped clients in a diverse number of industries that include photography equipment, auto accessories, soy candles, children's clothing, sporting goods, digital art, and home décor. Matthew is the author of several articles, eBooks, kits, and the popular book Product Idea to Product Success: A Complete Step-by-Step Guide to Making Money from Your Idea
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Matt’s mission is to help inventors, entrepreneurs, and everyday people with ideas. He Says, “You might have an invention that can benefit society and make our lives easier. No one can do it alone. If you haven't taken a product to the market before, you need a coach to help you get over the hurdles and past the many pitfalls. Be persistent, be smart, and gather the right information before you make your next move”. Mark can be found at http://productcoach.com.
Related Information:
Prototyping into a Working Form
Prototypes provide a Pathway for Connecting with Customers
Your First Prototype is with Pen and Paper
Why Prototype? Customer Interactivity is the Most Meaningful Part of Design
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