Insight into the Customer Experience through Theater
At Work•Play•Experience Adam St. John (aka Adam Lawrence) turns good services into memorable service experiences that start people talking. Adam says, “Your customers will feel better served, will appreciate the value of your work, and will be more loyal to your company. And they will have great service stories to share with the world.” In the Business901 podcast this week, Adam and I discusses the theatrical aspect of service design and how theater can play a vital role in developing your customer experience.
An excerpt from the podcast is located here: The Show Business side of Service Design.
Adam is a professional comedian, business consultant and writer with a background in psychology and the automotive industry. For years he has been using expertise gained in the world of theater and film to help companies influence their customers.