Apr 23, 2017

Sean Ellis Introduces Hacking Growth

The definitive playbook by the pioneers of Growth Hacking

 

This podcast is packed with actionable advice as only Sean Ellis can deliver. 

 

Sean Ellis is CEO and founder of GrowthHackers.com, the number one online community for GrowthHackers with 1.8 million global users. Sean coined the term "growth hacker" in 2010 and is the producer of the GrowthHackers Conference. Prior to GrowthHackers, Sean founded and sold customer insights company Qualaroo, growing it to millions of dollars in recurring revenue with customers such as Starbucks, Amazon and Intuit. He has also led growth or marketing for Dropbox, Eventbrite, LogMeIn (IPO), Uproar (IPO) and Lookout.

 

Sean's new book Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success does for market-share growth what Lean Start-Up did for product development, and Scrum did for productivity. It involves cross-functional teams and rapid-tempo testing and iteration that focuses customers: attaining them, retaining them, engaging them, and motivating them to come back and buy more.

 

 

Business901 iTunes Store

 

Mobile Version

 

New Accessibility for the Business901 Podcast

00:0000:00

Mar 2, 2017

Intro Video to The Funnel of Opportunity

There is no better way to lay the fundamentals of a marketing plan in place than through the creation of a Funnel of Opportunity. Creating a plan in isolation from customers says that you know everything you need to know starting at the beginning. It indicates that you are smarter than the market. Marketing must evolve through our actions and tactics.

 

Join us at the Lean Marketing Lab or learn more about The Funnel of Opportunity

 

“With tactics in the driver’s seat, everything changes: long-term vs. short-term becomes meaningless; prediction is still possible as an activity, but probably futile in its results; action beats analyzing-, correctable replaces dependable. The one thing that we know is that it’s in the learning rather than the deciding.” – The Death of Strategy – Forbes.com

 

The digital age has changed the way we deliver marketing, the way we execute. Marketing is no longer driven by the creative, it is driven by the process. Learning becomes paramount and is driven by the way you interact and structure your sales funnel. Marketing is no longer just about getting the message out. It is just as important to get the message in.

 

Join us at the Lean Marketing Lab or learn more about The Funnel of Opportunity

00:0000:00

Feb 19, 2017

Kata Training Audio Book

This is a collection of Business901 podcasts on Kata Training. It is about 3-hours in length and features the following guests: 

 

The Learning Factor Inc. is a Vancouver-based organization dedicated to making business and labor smarter about learning through innovations in workplace education. Tracy Defoe does this is a variety of ways and one her favorites is the Toyota Kata. In her organization, Tracy plays the role of Chief Education Organizer. 

 

Yours truly, Joe Dager discussing the subject of the Marketing Kata. Marketing Katas have come about from my work as a Lean practitioner specializing in Service Design and Sales and Marketing. During this time, I have developed a process of using Kata in my marketing as the basic way I become involved with clients. Unless you have developed a standard practice, marketing is not anything more that an experiment. Kata is a way of doing. A way of developing structured practice routines. 

 

Pat Boutier, co-author of The 7 Kata: Toyota Kata, TWI, and Lean Training, that question and below was his reply.  The book received the Shingo Award for Research and Professional Publications from the Shingo Prize for Operational Excellence. It discusses the blend of Training within Industry (TWI) with Kata in a very unique way.

 

Shingo Prize winning author, Conrad Soltero. Conrad won the Shingo Prize as the principal author of The 7 Kata: Toyota Kata, TWI, and Lean Training. It was published in 2012 by Productivity Press. He works at the Texas Manufacturing and Assistance Center or TMAC as we’ll call it and is a Shingo prize examiner.

 

Brandon Brown delivers tangible and sustainable continuous improvement results as a Toyota KataCoach and Lean Instructor/Facilitator as an Associate for the W3 Group. Since 2006, Brandon has been a Professor of Operations Management at the University of Arkansas in Fayetteville teaching courses in the Industrial Engineering department such as Lean Production and Leadership Principles and Practices for the Master of Science in Operations Management degree program.

 

Business901 iTunes Store

 

Mobile Version

 

New Accessibility for the Business901 Podcast

00:0000:00

Nov 7, 2016

Lean Marketing for the Lean Enterprise

This is the second video of three introducing Lean to Sales and Marketing. It is aimed at mature companies, and even more focused on companies practicing Lean in operations.

Business901 iTunes Store

Mobile Version

New Accessibility for the Business901 Podcast

Watch Now:

Nov 6, 2016

Thinking of using Lean in Sales and Marketing

This is the first video of three introducing Lean to Sales and Marketing. It is aimed at mature companies, and even more focused on companies practicing Lean in operations. 

Business901 iTunes Store

Mobile Version

New Accessibility for the Business901 Podcast

Watch Now:

Jun 14, 2016

Understanding Subscription Marketing

Author of Subscription Marketing: Strategies for Nurturing Customers in a World of Churn, Ann Janzer, is my guest on the Business901 podcast. We discussed how marketers can manage the disruptions of the subscription economy.

00:0000:00

Mar 28, 2016

The Startup Equation Podcast

Ja-Naé Duane is a speaker, strategist, social scientist, artist, creative economist, and co-author of The Startup Equation: A Visual Guidebook to Building Your Startup. The book is filled with infographics, visuals, and case studies—a vibrant, practical guide to creating a winning business model for any startup.

The Startup Equation leads you step by step through the decisions and data to find your perfect startup model. You'll learn how to identify your “entrepreneurial type” and follow the book’s visual roadmap to building your own successful business plan for your unique dream. The book provides the blueprint for not only understanding the startup economy, but the challenges and opportunities for every type of new business.

Business901 iTunes Store

Mobile Version

New Accessibility for the Business901 Podcast

00:0000:00

Oct 19, 2015

The Process of Marketing Segmentation (Part 2 of 2)

Professor Malcolm McDonald, until recently was Professor of Marketing and Deputy Director, Cranfield University School of Management, with special responsibility for e-business, and is now an Emeritus Professor at the University as well as being an Honorary Professor at Warwick Business School. Coming from a background in business which included a number of years as Marketing Director of Canada Dry, Malcolm has successfully maintained a close link between academic rigour and commercial application. He has consulted to many major companies from the UK, Europe, USA, Far East, South-East Asia, Australasia and Africa, in the areas of strategic marketing and marketing planning, market segmentation, key account management, international marketing and marketing accountability. Malcolm is currently chairman of six companies and works with the operating boards of a number of the world’s leading multi-nationals on all continents. His company is Malcolm McDonald International.

Be Sure to Listen to last weeks episode: The Process of Marketing Segmentation (Part 1 of 2)

Business901 iTunes Store

Mobile Version

New Accessibility for the Business901 Podcast

CAP-Do (More Info): What makes CAP-Do so attractive is that it assumes we do not have the answers. It allows us to create a systematic way to address the problems (pain) or opportunities (gain) from the use of our products and services.

Lean Marketing eBooks (More Info): Excerpt from the Lean Marketing House

00:0000:00

Oct 12, 2015

The Process of Marketing Segmentation (Part 1 of 2)

Professor Malcolm McDonald, until recently was Professor of Marketing and Deputy Director, Cranfield University School of Management, with special responsibility for e-business, and is now an Emeritus Professor at the University as well as being an Honorary Professor at Warwick Business School. Coming from a background in business which included a number of years as Marketing Director of Canada Dry, Malcolm has successfully maintained a close link between academic rigour and commercial application. He has consulted to many major companies from the UK, Europe, USA, Far East, South-East Asia, Australasia and Africa, in the areas of strategic marketing and marketing planning, market segmentation, key account management, international marketing and marketing accountability. Malcolm is currently chairman of six companies and works with the operating boards of a number of the world’s leading multi-nationals on all continents. His company is Malcolm McDonald International.

Business901 iTunes Store

Mobile Version

New Accessibility for the Business901 Podcast

CAP-Do (More Info): What makes CAP-Do so attractive is that it assumes we do not have the answers. It allows us to create a systematic way to address the problems (pain) or opportunities (gain) from the use of our products and services.

Lean Marketing eBooks (More Info): Excerpt from the Lean Marketing House

00:0000:00

Oct 12, 2014

Is Trust in Sales Still Needed?

The Trust Equation

Trustworthiness = (Credibility + Reliability + Intimacy) / Self-Orientation

The above equation was a central part of a discussion with Charles Green, author of a series of books that have long been a favorite of mine. I own all of them and even have one in both print and audio. These books seem to be timeless and never more on point than the present.

Charles Book’s:

00:0000:00

Aug 25, 2014

Turning Prospects into Customers

For almost 20 years, Craig used Trigger Event strategies to become a top sales performer at EVERY company that has hired him – including WorldCom where he was named the #1 salesperson within six months of joining the company.
Craig has co-authored the book Shift!: Harness The Trigger Events That Turn Prospects Into Customers which is as good of description I have found for what is lacking in today's selling.

Craig's promise is the delivery of unique, compelling, and highly relevant content that clearly demonstrates how to:

  • Identify the specific Trigger Events that create demand for your products or services
  • Discover which decision makers experience the Trigger Events identified
  • Close more sales by getting to decision makers who experience Trigger Events before your competition!

Craig makes a special offer in the podcast that is hard to turn down.

Lean Sales and Marketing: Learn about using CAP-Do

Special Marketing with Lean Book and Program offers on Facebook

00:0000:00

Aug 3, 2014

Making the Most of Your Important Conversations

Chris Ertel talks about his new book Moments of Impact: How to Design Strategic Conversations That Accelerate Change in this Business901 Podcast.  Chris is an innovation and strategy consultant with years of experience advising senior executives of Fortune 500 companies, government agencies, and large nonprofits.

This is one podcast I wish that I could do over. Since the interview, I have re-visited and used parts of his book it several times. I even bought the audio book to listen to on the way….to a strategic conversation.   

Business901 iTunes Store

Mobile Version

Android APP

Lean Sales and Marketing: Learn about using CAP-Do

Special Marketing with Lean Book and Program offers on Facebook

00:0000:00

- Older Posts »