Mar 23, 2017

Understanding the Pixar Way to Storytelling

The Pixar Storytelling book is about effective storytelling rules based on Pixar’s greatest films. The book consists of ten chapters, each of which explores an aspect of storytelling that Pixar excels at.

 

Pixar Storytelling: Rules for Effective Storytelling Based on Pixar’s Greatest Films

 

Learn what Pixar’s core story ideas all have in common, how they create compelling, moving conflict and what makes their films’ resolutions so emotionally satisfying. The book also examines Pixar’s character development, unique, intricate story structure and use of theme, all of which are key to the studio’s. The author of Pixar Storytelling, Dean Movshovitz was my guest on the podcast. 

 

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Feb 7, 2017

Transitioning from Launch to Market Leadership

Ken Rutsky helps B2B growth company executives in Sales, Marketing and the C-Suite to breakthrough, achieve and grow market leadership in new and existing markets. His clients not only lead, they improve key sales and marketing metrics like leads to revenue and opportunities to close. Ken has spent 20+ years in B2B marketing roles, launching the Intel Inside broadcast co-op program in 1991 and the Internet’s first affiliate marketing program, Netscape Now. Also,  he has been CMO at several start-ups and ran Network Security Marketing at McAfee. Presently, he has his own consulting practice that includes FireEye, Nimsoft and others and has generated over $6B of shareholder value through IPOs and acquisitions, while several others have reached private equity valuations of $1B+.

 

His new book is Launching to Leading which can be found all the major bookstores and on Amazon at: http://amzn.to/2lc7lLS

 

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Dec 14, 2016

The Story of Ideas with Jiwa

Bernadette Jiwa has helped hundreds of entrepreneurs and business leaders to understand their unique value, articulate their stories, build more successful businesses and become meaningful brands. Bernadette has written a number of successful books with my favorite her latest one, Meaningful: The Story of Ideas that Fly. 

 

I came across Bernadette not only through her books, but when I came across her Ted Presentation, The Secret to Spreading Ideas: Bernadette Jiwa at TEDxPerth, I was convinced she needed to be a guest.

 

All of the Amazon Links: http://amzn.to/2hgg9iu
Meaningful: The Story of Ideas that Fly
Marketing: A Love Story: How to Matter to Your Customers
Difference: The one-page method for reimagining your business and reinventing your marketing
Make Your Idea Matter: Stand out with a better story
The Fortune Cookie Principle: The 20 keys to a great brand story and why your business needs one.

 

Visit us at Business901.com

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Feb 22, 2016

Become Your Own Boss

Bill Seagraves specializes in helping aspiring business owners make the leap from the restraints of corporate America to discover the freedom that small business and franchise ownership can provide. With more than 20 years of experience as an entrepreneur and financial funding expert, Bill is expertly positioned to offer sound advice that has seen hundreds of small business owners not only succeed, but flourish. Bill is the author of a new book, Be Your Best Boss: Reinvent Yourself from Employee to Entrepreneur.

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Nov 30, 2015

How to Create, Collaborate, and Succeed in the Sharing Economy

Digital storyteller, trend forecaster, and executive producer, Billee Howard is a 20-year creative professional dedicated to studying the rising intersection of culture and commerce and identifying the issues and trends that are defining our future in the new era of engagement. In her new book, We-Commerce: How to Create, Collaborate, and Succeed in the Sharing Economy, Billee lays out a road map to navigate this largely uncharted business landscape, from how to build brand loyalty through social media to how to maintain scale and innovation while realizing growth. Billee is based in New York and is founder and chief engagement officer of Brandthropologie, and president of Mojo Risin Studios.


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CAP-Do (More Info): What makes CAP-Do so attractive is that it assumes we do not have the answers. It allows us to create a systematic way to address the problems (pain) or opportunities (gain) from the use of our products and services.

Lean Marketing eBooks (More Info): Excerpt from the Lean Marketing House

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Oct 5, 2015

Achieving Explosive Growth with Traction

Gabriel Weinberg is the founder and CEO of DuckDuckGo, the search engine that doesn't track you with over three billion searches in 2015. Previously he was the cofounder and CEO of Opobox, which was sold for $10 million. Weinberg resides in Valley Forge, PA and on twitter @yegg. He is author of Traction: How Any Startup Can Achieve Explosive Customer Growth being re-released today. And a suggestion, this book is just not for start-ups.

Business901 iTunes Store

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New Accessibility for the Business901 Podcast

CAP-Do (More Info): What makes CAP-Do so attractive is that it assumes we do not have the answers. It allows us to create a systematic way to address the problems (pain) or opportunities (gain) from the use of our products and services.

Lean Marketing eBooks (More Info): Excerpt from the Lean Marketing House

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Jun 22, 2015

5-Step Process on Building Brands

Carolina Rogoll has been building some of the world's most beloved brands for over ten years. Employed at Procter & Gamble, the world's largest consumer packaged goods company, she has worked across different product categories in global markets and led several complex initiatives with diverse teams. She has passion for building winning brands and a strong track record in business management and coaching.

Dedicated to growing capability, she has been on the faculty of the first-ever Masters in Branding program at the School of Visual Arts in New York City since 2011, where she created the inaugural (and very popular) brand management seminar. Her New Book is Star Brands: A Brand Manager's Guide to Build, Manage & Market Brands.

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Lean Sales and Marketing: Learn about using CAP-Do

Lean Engagement Team (More Info)

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Mar 23, 2015

Building a Brand

Laurel Mintz, CEO of Elevate My Brand is a renowned marketing professional with both an MBA and JD. Her company works with global brands such as Susan G. Komen for the CureNestle, and Popchips. She’s an expert on everything marketing, digital strategy, social media, and events.

Laurel has built a career that blends her deep personal passion for food, wine and lifestyle with considerable business acumen and legal expertise. Her love of food and wine began during her college years in Santa Barbara, pouring wines and producing events for Geisinger Winery. Laurel then moved east to attend Rutgers University, where she received both her J.D. and M.B.A. and began to expand her taste buds nationally.

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Lean Sales and Marketing: Learn about using CAP-Do

Lean Engagement Team (More Info)

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Feb 10, 2014

Working Positive in a less than Perfect World

Dr. Joey Faucette (@drjoey) is the internationally known author of the #1 Amazon best-seller, Work Positive in a Negative World: Redefine Your Reality and Achieve Your Business Dreams. He is the founder of Listen to Life, a business coaching company that helps owners, leaders, sales professionals, managers, and others to achieve their business dreams primarily through his coaching programs, “7 Weeks to Work Positive” and “The Work Positive Master Coaching Program.” He is also the founder of the Positive Media Network, a fully customizable online streaming music marketing tool (described in podcast).

Dr. Joey’s specialties include broadening outcomes, collaborative team building, increasing productivity and lowering turnover. He is an exceptional speaker and was a great podcast guest. Hint: He makes it sound easy!

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Jul 4, 2011

Can you be Lucky by Design?

Beth Goldstein, Founder and CEO is an author, consultant, trainer and founder of Marketing Edge Consulting Group, she has empowered hundreds of entrepreneurs to successfully grow their companies.  We discussed her newest book, Lucky By Design: Creating Real Opportunities that Empower Your Business coming out this fall. BethGoldsteinWebImage.jpg

Beth‘s special talents is helping companies gain an understanding of how their customers think, what they value and what influences their purchasing decisions. She then applies this knowledge to create targeted sales and marketing programs that drive revenue growth while increasing profitability and customer loyalty.

Her first book, The Ultimate Small Business Marketing Toolkit: All the Tips, Forms, and Strategies You'll Ever Need! is used in 30+ cities around the U.S. to teach business owners the critical skills they need to accelerate growth.

Are You Lucky In Business?

TAKE HER 5 MINUTE SURVEY &

RECEIVE OVER $75 IN VALUABLE BUSINESS TOOLS FOR SHARING YOUR OPINION

(You will be re-directed to Beth’s site.)

Related Information:

Lean Thinking: Prototype early and often

Using the Media Engagement Framework as your Kanban?

What’s behind Collaboration and Value Networks?

Business Processes as Value Networks

The Role of PDCA in a Lean Sales and Marketing Cycle

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May 5, 2010

Get Clients NOW™ Facilitator, Joan Friedlander Interviewed

Joan Friedlander, owner of Lifework Business Partners was my guest on the Business901 Podcast and we had the opportunity to discuss creating realistic and executable marketing plans for self-employed service business owners and key members of a business team. One of Joan’s specialties is working with Introverts and our conversation extended into using those introvert tendencies as an advantage in today’s business climate. side_joan_tree.gif

Joan was my facilitator when I became a Get Clients NOW™ Facilitator and still offers the program and has a program starting on May 11th. She is an outstanding instructor and I have never met anyone that facilitates a teleseminar better. As a bonus, she had offered my listeners this download: 5- Steps to effective Follow-up.

Lifework business Partners works with solo-entrepreneurs and small business teams that are stretched to their limits. She works with them to improve effectiveness through a 3-pronged “workstyle approach:” focusing on high-priority outcomes, tapping into the key talents of each member of the team, and working in harmony with an individual’s unique “energy signature.”

Joan is a lifelong student of human potential and behavior. She enjoys playing in the game of business and, as she'll readily tell you, finds that's it's an excellent playground for personal growth, self-expression and learning. At the heart of her work is a purpose that she first articulated in her teen years, that all human beings have a right to pursue and engage in work that they enjoy, is satisfying & fun.

Before graduating with a degree in psychology from the University of California at Berkeley, Joan started studying alternative models for understanding and maximizing one's full potential. She brings her diverse business background - she held 21 jobs before launching her coaching business in late 2000 - and various studies to her work with her clients. Joan focuses on personal productivity and work-life balance issues.

Related Posts:

Business901 Posts on Get Clients NOW™!

Achieving Expert Status

Marketing Your Black Belt

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Feb 8, 2010

Big Book of Marketing interview with editor Anthony Bennett

I had the pleasure of interviewing Anthony Bennett editor of the new book, THE BIG BOOK OF MARKETING released in January 2010 by McGraw-Hill on the Business901 Podcast. the book is based on material developed for one of Georgetown University Business School’s most popular marketing courses, THE BIG BOOK OF MARKETING is a unique and comprehensive guide to essential marketing practices from the world’s best marketers. The 86 companies represented in the book are industry leaders representing a range of goods and services, high-tech and low-tech industries, and industrial and consumer fields. Each chapter offers their real-life lessons and practical takeaways on every topic necessary for marketers to master today.BBofMarketingWeb.jpg

As Tony said in the podcast it is not a book filled with ideas from PHD’s. It is a book filled with authors that have CEO, V.P after their names and companies from Boeing to Atlas Air and BzzAgent to Ogilvy. What I found interesting in the book is the diversity of the content. I called it a book of short stories! Great reading, Great knowledge of information.

Anthony G. Bennett (Washington, D.C.) has worked in marketing for over 22 years, including as an international marketing research analyst with Union Camp (now International Paper), general manager/vice president for Hunt-Marmillion Public Relations (now Ogilvy), Special Assistant promoting the first Bush administration’s National Energy Strategy, and marketing consultant to small companies and national organizations. He now teaches marketing at Georgetown University.

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