Feb 23, 2017

Make Your Presentation Like A Movie

What does it take to nail a sales pitch? Well, it’s not easy. In fact, only 20% of all salespeople make 80% of their sales; and I just broke the cardinal rule: most customers forget pitches that involve statistics. According to advertising guru Ted Frank, the secret to sales is in the story—and he’s developed a foolproof formula for getting the buy-in you deserve.

 

“So much good work goes to waste, and so many smart salespeople lose their sense of purpose, all because they get lost in the clutter of charts,” says Frank. “There are literally dozens of movie storytelling strategies you can bring to your pitches that will move your stakeholders to action."

 

You can find Ted’s answers in his new book, Get to the Heart: How movie storytelling secrets can make your presentation clear, compelling, and earn you a seat at the table 

 

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May 2, 2016

Transitioning to Experiences

Robert Rose is the author of Experiences: The 7th Era of Marketing and Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand . Robert is the Strategist in Residence and brand advisor for the Content Marketing Institute, a featured writer, and guest blogger for iMedia Connection, CMSWire and Fierce Content Management.

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Jan 4, 2016

A Million Books in Print: Podcast with DM Scott

The New Rules of Marketing & PR opened people’s eyes to the new realities of marketing and public relations on the Web. Six months on the BusinessWeek bestseller list and published in more than twenty languages, New Rules is now a modern business classic. He has a popular blog and participated in hundreds of speaking engagements around the world give him a singular perspective on how businesses are implementing new strategies to reach buyers.


 David Meerrman Scott, author of 10 books with the most popular being the classic,The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. This book is now in its 5th edition and nearing 1 Million copies sold. David is my podcast guest this week and what a way to kick off the new year but with a set of New Rules.

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CAP-Do (More Info): What makes CAP-Do so attractive is that it assumes we do not have the answers. It allows us to create a systematic way to address the problems (pain) or opportunities (gain) from the use of our products and services.

Lean Marketing eBooks (More Info): Excerpt from the Lean Marketing House

                                                                                                                                                 
                                    
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Nov 30, 2015

How to Create, Collaborate, and Succeed in the Sharing Economy

Digital storyteller, trend forecaster, and executive producer, Billee Howard is a 20-year creative professional dedicated to studying the rising intersection of culture and commerce and identifying the issues and trends that are defining our future in the new era of engagement. In her new book, We-Commerce: How to Create, Collaborate, and Succeed in the Sharing Economy, Billee lays out a road map to navigate this largely uncharted business landscape, from how to build brand loyalty through social media to how to maintain scale and innovation while realizing growth. Billee is based in New York and is founder and chief engagement officer of Brandthropologie, and president of Mojo Risin Studios.


Business901 iTunes Store

Mobile Version

New Accessibility for the Business901 Podcast

CAP-Do (More Info): What makes CAP-Do so attractive is that it assumes we do not have the answers. It allows us to create a systematic way to address the problems (pain) or opportunities (gain) from the use of our products and services.

Lean Marketing eBooks (More Info): Excerpt from the Lean Marketing House

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Jun 22, 2015

5-Step Process on Building Brands

Carolina Rogoll has been building some of the world's most beloved brands for over ten years. Employed at Procter & Gamble, the world's largest consumer packaged goods company, she has worked across different product categories in global markets and led several complex initiatives with diverse teams. She has passion for building winning brands and a strong track record in business management and coaching.

Dedicated to growing capability, she has been on the faculty of the first-ever Masters in Branding program at the School of Visual Arts in New York City since 2011, where she created the inaugural (and very popular) brand management seminar. Her New Book is Star Brands: A Brand Manager's Guide to Build, Manage & Market Brands.

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Lean Sales and Marketing: Learn about using CAP-Do

Lean Engagement Team (More Info)

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Aug 18, 2014

Your Organization, Your Story

Your Organization was started to change the world. (Read that again). You are involved in a mission to change the world and that’s a story just about anyone wants to be a part of!  - An excerpt from The Nonprofit Narrative: How Stories Can Save the World authored by Dan Portnoy.

If you don’t believe this why are you at where you are at? If you can’t turn around and say, “I am destined to change the world.” If you can say that, why are you doing what you are doing?

If you believe the first two paragraphs, stories are simple. And as Dan puts it, “simple but not easy.” If you need a way to start, I encourage you to try out The Nonprofit Narrative: How Stories Can Save the World. The book is short, to the point and will make an impact on how you tell your organization’s story. Dan can be found at The Portnoy Media Group.

The Nonprofit Narrative: How Stories Can Save the World

Lean Sales and Marketing: Learn about using CAP-Do

Special Marketing with Lean Book and Program offers on Facebook

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Jan 10, 2013

The Lean Linkage between Composers, Architects, Statisticians

Steve Horowitz's Code ensemble plays contemporary American music with energy and passion. Founded in 1993, The Code has developed a cutting edge repertory with instrumentation that combines traditional acoustic and contemporary electronic instruments. Steve and the Code have released ten CDs over the years, and the ensemble has included many well known musicians. The Code's unique blend of electric and acoustic instruments, is helping to re-define contemporary chamber music. steveweb.jpg

A special Friday Business Podcast with composer, Steve Horowitz and just for information sake Steve’s father was an architect. Steve has a few very unique ideas of what the correlation is between architecture, statisticians and composers. I will give you a hint about one of them, pattern recognition. An earlier blog post discussed this,  To Optimize a System, Dance to the Music.

Bonus audio not included in podcast: Iannis Xenakis was an accomplished composer and architect. Steve Horowitz discusses this relationship in this short audio(1 min Audio).

Composer Steve Horowitz On Learning How To Teach Game Audio Design (Video): Steve, is in a perfect position to help design curriculum for educating the game audio designers of tomorrow. he spoke with Gino Robair at the 129th AES show about the history and direction of interactive audio, the ways in which relevant educational programs are taking shape, and about his thoughts on the future of the game audio industry.

About Composers and Schools in Concert: CSIC is a nonprofit organization who partners with professional composers and youth music programs (grades 9-12) to offer innovative music education through composer workshops and commissions.

About Steve Horowitz: 25 year career integrates his experiences as a band leader, with his explorations as a multi faceted composer. Horowitz can be found working and touring with his group The Code Ensemble, a 14-piece electro-acoustic chamber ensemble, and has released 10 compact discs to date. Horowitz has a large catalog of music for traditional and unusual ensembles such as; string quartet, woodwind quartet, Orchestra, piano, solo contrabass flute (or tuba), and large electro acoustic chamber ensemble. Additionally, he has written music for film, TV and games. For more info & clips visit http://www.thecodeinternational.com/

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Nov 19, 2012

Relationship Building thru Technology

Smart Mobs, Peer to Peer Networks, Crowdsourcing and Lean is what Liz Guthridge, the founder of Connect Consulting Group and I talked about in our podcast. When I created the cloud, I saw what was really important to Liz and at the center of her thoughts; people! LizGuthridge.jpg At Connect Consulting Group, Liz helps leaders implement high-risk strategic initiatives in their organizations. She has expertise in employee communications, research and change leadership. She also serves as a community expert volunteer for Powernoodle, and has facilitated multiple sessions over the past year.

Enjoy the podcast as we discuss technology as it applies and is used by Liz’s favorite subject, people.

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Sep 23, 2012

Using Lean Thinking in Social Media

Ric Dragons organization is DragonSearch, one of the best boutique SMM (social media marketing) and SEO agencies in New York. They help companies use existing internal resources to monetize their investment in social. As a result of this work, Ric recently authored Social Marketology: Improve Your Social Media Processes and Get Customers to Stay Forever. RicDragon.jpg

From Amazon:

Drawing from such process methodologies as Lean and the Capability Maturity Model, Dragon helps you develop a social media process that is quantifiable, repeatable—and improvable. His process is based on these basic steps:

  • Focus on desirable outcomes: Vision, Goals, Objectives, and Metrics
  • Pinpoint the very smallest segments of your customers
  • Determine the communities to which these microsegments belong
  • Identify the influencers of those communities
  • Create an action plan for your project
  • Measure and constantly improve your efforts

The beauty of Dragon’s method is its core flexibility. New social media platforms are guaranteed to pop up in the near future. Any strategy based on the methods in this book can be adapted to take full advantage of them.

The age of blind trial and error for social media marketers is over. Social Marketology provides the means to implement an effective campaign that is testable, controllable, and fully integrated within broader campaigns and goals.

Enjoy the podcast:

Ric also has another eBook published: The DragonSearch Online Marketing Manual.

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Jun 27, 2012

The Next Step in Cloud Computing–Humans

Tom left me thinking about the cloud and the possibilities in a totally different way. It’s not about technology. It’s about how we collaborate, work, influence and experience the world!

Thomas Koulopoulos, author of Cloud Surfing: A New Way to Think About Risk, Innovation, Scale and Success (Social Century) is my guest in this Thursday podcast. His work has been praised by luminaries such as Peter Drucker and Tom Peters, who called his writing, “a brilliant vision of where we must take our enterprises to survive and thrive.” And according to the late Peter Drucker, Tom’s writing “makes you question not only the way you run your business but the way you run yourself.” cloud-book.jpg

I ask Tom in the podcast, “Who is going to read his book? He replied; It's not meant for the technologist. It's not a book about technology. It's for the businessperson who wants to understand how they can better leverage these new behaviors in the Cloud. It's for us as individuals, who will need to, in very little ways, be able to surf this tsunami of connections.” Tom is correct; however, he may be too modest. I believe the technologist will enjoy the book tremendously as they see their craft humanized in a way that may cause a little reflection of their own.

About Thomas Koulopoulos: The author of eight books and founder of Delphi Group, a 20-year-old Boston-based think tank, which was named one of the fastest growing private companies in the US by Inc. Magazine. Delphi provides advice on innovation practices and methods to Global 2000 organizations and government agencies. He is also an Executive in Residence at Bentley University, the past Executive Director of the Babson College Center for Business Innovation, and past Executive Director of the Perot Systems Innovation Lab, which was acquired in 2009 by Dell Computer.

Related Information:

Worry about Security in Cloud?

Does Lean create Innovative Companies?

Defining Lean IT with Steve Bell

Process Control Thoughts from the Poppendiecks

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Nov 7, 2011

Who Really Determines the Success of Your Business

USERS, NOT CUSTOMERSUsers.jpg

Forrester predicts that by 2012 half of all consumer purchases will either be transacted online or driven by online research and word of mouth. To succeed in the digital marketplace, it’s no longer customers that matter most, but users—anyone who interacts with your company digitally. Keep users happy, and customers follow.

The Business901 Podcast guest, Aaron Shapiro CEO of digital agency HUGE in Users, Not Customers: Who Really Determines the Success of Your Business, shows why today’s most critical driver of success is usability excellence.

"Today’s most successful companies organize their business around users and building user satisfaction," writes Shapiro. To make users your growth engine for your customer base and for your entire organization, Shapiro introduces a comprehensive approach to refocusing every aspect of your operations on users including sales, marketing, HR, and organizational structure.

Based on his experience helping some of the world’s biggest brands evolve to meet the challenges of rapidly changing technology and evolving consumer habits, Shapiro outlines the seven things every company needs to change in order to survive in a digitally driven economy. Shapiro's analysis also includes a study of the Digital Leadership Set - companies in the Fortune 1000 that most effectively utilize digital across all aspects of their business. These companies, including Best Buy and Zappos, attract customers by providing appealing digital experiences. And they're rewarded with rising stock price and performance. You'll learn how digital leadership has brought huge profits to companies large and small including:

You don’t need to be a techie to master a user-first management philosophy. You just need to accept that the people who interact with your company online are what's most important.

Related Information:

It’s the Who, not the Why @simonsinek

It’s not about the things we make, it’s how we use the things we make

The Zappos Culture Defined!

Do you understand where demand comes from?

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Oct 31, 2011

What to do with foursquare!

One million new users per month. Twenty-three check-ins per second. Millions of people—in every city, in every country, on every continent, and even from the Space Station—are vying to become mayors of their favorite shopping locations. What is foursquare and why has it become the hottest customer magnet ever conceived? Internationally bestselling author Carmine Gallo not only has had unprecedented first-hand access to foursquare’s founders, he also has interviewed dozens of business owners and marketers who have revolutionized their businesses through The Power of foursquare: 7 Innovative Ways to Get Your Customers to Check In Wherever They Are.

About: CARMINE GALLO is the communications coach for the world's most admired global brands. A former anchor and correspondent for CNN and CBS, Gallo has addressed executives at Intel, Cisco, Google, Medtronic, Pfizer, and many others. Gallo writes My Communications Coach, a regular column for Forbes.com. He has written several internationally bestselling and award-winning books, including The Innovation Secrets of Steve Jobs and The Presentation Secrets of Steve Jobs.  Carmine Gallo may be found online at www.carminegallo.com.

Related Information:

Carmine Gallo's Books

Developing a winning Culture the Zappos way!

Spontaneous Marks help you think – Doodling

Five Secrets of Finding Clients

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