Build a Power Grid of Influence and Connections

Judy Robinett takes the word “Networking” not only to a new level but re-defining it into a dynamic "power grid" of influence and connections. How to Be a Power Connector: The 5+50+100 Rule for Turning Your Business Network into Profits is an excellent book and one of my best summer reads, so far.

Judy is a business thought leader who is known as “the woman with the titanium digital Rolodex.” She has been profiled in Fast Company, Forbes, Venture Beat, Huffington Post, and Bloomberg Businessweek as a sterling example of the new breed of “super connectors” who use their experience and networks to accelerate growth and enhance profitability.

Lean Sales and Marketing: Learn about using CAP-Do

Special Marketing with Lean Book and Program offers on Facebook

Listen Now:


Comments | Embed | Download | Plays (Loading)

A Scrum Drawing for Lean Marketing

Before the podcast, Design Think Your Way to Sales with Régis Lemmens,at Sales Cubes, we had a discussion about applying Service Design Thinking, Scrum and Agile to sales and marketing. The conversation turned into a discussion about this drawing on my website.

It is reflective of a Scrum sprint. Scrum is an iterative, incremental framework for project management and agile software development. The sprint is typical a two to four week process with the large loop representing the overall process and the smaller (top) loop representing a twenty-four period and the daily scrum meeting. In the Value Stream Marketing Process, I use the loops to demonstrate a higher level of intimacy with a prospect. The top loop is for existing customers to nurture an even stronger relationship. Time is not part of the process loops.

The three separate areas of the diagram will have their own Kanban board, if there are separate teams working on them, or you could visualize each as a separate swim lane. Separating these three processes apart allow you to better identify the process steps and the tools needed to facilitate the value stream flow. And, of course, using a Kanban board for this process will help you identify where the process is not working or where the bottleneck is occurring. Below is how the conversation went.

Business901 iTunes Store

Mobile Version

Android APP

Lean Sales and Marketing: Learn about using CAP-Do

Special Marketing with Lean Book and Program offers on Facebook

Listen Now:


Comments | Embed | Download | Plays (Loading)

Design Think Your Way to Sales

Could this approach actually make Sales a Noble Profession?

I had the pleasure of discussing with Régis Lemmens his new book, From Selling to Co-Creating. He is a partner at Sales Cubes, a sales management consulting firm located in Belgium, specializing in sales and key accounts management. He is a firm advocate of design thinking in business and helps organizations to apply this approach to innovate and redesign their sales processes finding new ways to add value to their customers.

Regis is a member of the team of experts at Impulse Brussels (the Bussels Enterprise Agency for starting and experienced entrepreneurs) where he serves as coach for startups to help them to develop and implement their commercial strategies. He also volunteers as a coach at the 'Startup Weekend’ events in Belgium where he helps future entrepreneurs with the development of their business ideas.

Lean Sales and Marketing: Learn about using CAP-Do

Special Marketing with Lean Book and Program offers on Facebook

Listen Now:


Comments | Embed | Download | Plays (Loading)

Maximizing Your Storytelling

Dr. Nick Morgan is one of America’s top communication theorists and coaches. A passionate teacher, he is committed to helping people find clarity in their thinking and ideas – and then delivering them with panache. He has been commissioned by Fortune 50 companies to write for many CEOs and presidents. He has coached people to give Congressional testimony, to appear on the Today Show, and to take on the investment community. He has worked widely with political and educational leaders.

Nick wrote this little treasure, How to Tell Great Business Stories, which is how I happened upon him. Since then he has published a new book, Power Cues: The Subtle Science of Leading Groups, Persuading Others, and Maximizing Your Personal Impact.

Listen Now:


Comments | Embed | Download | Plays (Loading)

The Origins of Customer Think

Bob Thompson is founder and CEO of CustomerThink Corporation which includes being editor-in-chief of CustomerThink.com, the world’s largest online community dedicated to helping business leaders develop and implement customer-centric business strategies. In a short podcast, edited out of last weeks podcast (either Bob or I talked to long) What It Really Means To Be Customer Centric, we discussed the origins of Customer Think. Bob started this community before we were calling them communities.

Bob’s new book, Hooked On Customers: The Five Habits of Legendary Customer-Centric Companies takes a fresh look at customer-centric business management, exploring what Bob Thompson has identified as the five key organizational habits that enable any company to execute its business strategy more effectively and, ultimately, to outperform its competitors.

Listen Now:


Comments | Embed | Download | Plays (Loading)

What It Means To Be Customer Centric

Find out if you meet the criteria that successful customer-centric companies set. In this podcast, we explore this term and find out what it really means to be Customer Centric.  Author Bob Thompson, an international authority on customer-centric business management who has researched and shaped leading industry trends since 1998. Bob is founder and CEO of CustomerThink Corporation which includes being editor-in-chief of CustomerThink.com, the world's largest online community dedicated to helping business leaders develop and implement customer-centric business strategies.

Bob’s new book,Hooked On Customers: The Five Habits of Legendary Customer-Centric Companies takes a fresh look at customer-centric business management, exploring what Bob Thompson has identified as the five key organizational habits that enable any company to execute its business strategy more effectively and, ultimately, to outperform its competitors.

Lean Sales and Marketing: Learn about using CAP-Do

Special Marketing with Lean Book and Program offers on Facebook

Listen Now:


Comments | Embed | Download | Plays (Loading)

Will Employee Experience Mimic Leadership Experience

I have always thought that the Customer Experience will mimic the Employee Experience. After this discussion with Kathy Cuff, I might take that saying one step further.

Kathy Cuff is a senior consulting partner with The Ken Blanchard Companies and co-author of LEGENDARY SERVICE: The Key is to Care. Kathy seems to have done just about every job at the joined the Blanchard Companies and help create many of the custom products for their clients.

In characteristic Blanchard style, the book is a quick and entertaining read for people at all organizational levels in every industry. When applied, its lessons will have a profound impact on the service experience your customers will receive. Whether a CEO or a part-time employee, every person can make a difference-- and customer service is everyone's job.

Enjoy the podcast as we had a great discussion on “customer service.”

Listen Now:


Comments | Embed | Download | Plays (Loading)

Say More by Saying Less

Joe McCormack is on a mission to help organizations master the art of the short story. In an age of shrinking attention spans, non-stop interruptions, floods of information, the messages business leaders send out are getting lost in a sea of words. An experienced marketing executive, successful entrepreneur and author, Joe is recognized for his work in narrative messaging and corporate storytelling. His new book, Brief: Make a Bigger Impact by Saying Less (Wiley & Sons, 2014) tackles the timeliness of the “less is more” mandate.

Joe founded and serves as managing director and president of The Sheffield Company, an award-winning boutique agency that specializes in narrative message development and visual storytelling production. He has a fun website, The Brief Lab, on the book that I think you will enjoy. The videos are brief and to the point.

Lean Sales and Marketing: Learn about using CAP-Do

Special Marketing with Lean Book and Program offers on Facebook

Listen Now:


Comments | Embed | Download | Plays (Loading)

Interactions with Interaction Design

Dave Malouf, @daveixd, is currently the Manager of Product Design at Rackspace, the open hosting company (RAX). They are responsible for all the administrative control panels for our Infrastructure as a Service, Management as a Service, Platform as a Service, and Networks as a Service system. Dave has been working primarily in Internet front-end design for the past 20 years.

Dave also worked as a Professor of Interaction Design in the Industrial Design Department at the Savannah College of Art & Design (SCAD). This prompted a question from me about why the term Service Design is not popularized in the United States as much as it has taken hold in Europe. He started out discussing how service is looked at in the U.S. but then made this salient point about Service Design.

Listen Now:


Comments | Embed | Download | Plays (Loading)

A Journey Through User Experience Design

Aaron Marcus is the founder and President of Aaron Marcus and Associates, Inc. (AM+A). A graduate in physics from Princeton University and in graphic design from Yale University, in 1967 he became the world's first graphic designer to be involved fulltime in computer graphics. In the 1970s he programmed a prototype desktop publishing page layout application for the Picturephone (tm) at AT&T Bell Labs, became the first designer to program virtual reality art-spaces while a faculty member at Princeton University, and directed an international team of visual communicators as a Research Fellow at the East-West Center in Honolulu.

In the early 1980s he was a Staff Scientist at Lawrence Berkeley Laboratory in Berkeley, founded AM+A, and began research as a Co-Principal Investigator of a project funded by the US Department of Defense's Advanced Research Projects Agency (DARPA). He was the keynote speaker for ACM/SIGGRAPH 1980,  the organizer and chair of the opening plenary panel for ACM/SIGCHI 1999, the CHI South Africa keynote speaker in 2000 and in 2005, and the closing keynote plenary speaker for UPA 2005, the Usability Professional's Association's  annual conference.

AM+A celebrates more than 30  years as a leading firm in user-interface development (planning, research, design, implementation, evaluation, documentation, and training) for Web, mobile, vehicle, and desktop applications in consumer and professional products/services. Aaron Marcus lectures around the world on critical issues, best practices, and future trends in user-interface design. AM+A serves the mobile, vehicle, finance, medical, travel, and music industries among others. AM+A builds solutions that let people experience the full usability, usefulness, and appeal of products/services through intelligent design. Visit Aaron Marcus and Associates, Inc., at its Website: www.AMandA.com.

Gaining New Insights into the Sales Process

Lean Sales and Marketing: Learn about using CAP-Do

Listen Now:


Comments | Embed | Download | Plays (Loading)

Jim says there is a fit between Design Thinking, Agile, and the Lean Startup

Jim Kalbach is a Principal UX Designer with Citrix Online and an active speaker, writer, and instructor on business design, user experience, and information architecture. He has helped starting local UX groups as well as organize conferences in Germany and Europe. Jim is the author of the book Designing Web Navigation an O’Reilly Publication. I found Jim through his contribution to the book UX Storytellers and in preparation for the interview I read his blogs at experiencinginformation.com and got lost in the multiple layers of information I found.

An excerpt from the podcast:

Jim: The hierarchical command and control type of leadership isn’t working anymore. So what do we do? Jazz improvisation can provide a metaphor for us. Jeff Gothelf, who wrote the Lean UX book is close to me here in New Jersey where I am, and he and I are going to be giving a talk where we’re actually going to play on stage – Jeff plays keyboards. We’re actually going to play with a little jazz group that we put together. We’re going to play some music and then talk about exactly what I just mentioned. That is what are the dynamics of a jazz group and how can we use that as a larger metaphor for teams to work together better. That’s at the RE:DESIGN Conference on April 28 and 29 in Brooklyn. If you search for just redesign on Google, you don’t find it but if you search in RE:DESIGN in Brooklyn, you might find that conference on Google. We’re going to be speaking on Tuesday, April 29.

Would you like this Blog Feed delivered to your inbox?

Purchase the Marketing with Lean Book Series

Listen Now:


Comments | Embed | Download | Plays (Loading)

How Visual is Your Storytelling?

How well do you understand the stampede towards visuality? A new book,The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand by Ekaterina Walter, is a great introduction to this subject. The book offers a viewpoint from the 20K level all the way down to pixels without missing a beat. 

Ekatrina is a passionate marketer, who writes and speaks on topics of leadership, business innovation, and digital revolution and also authored Think Like Zuck.

 Lean Sales and Marketing: Learn about using CAP-Do

Special Marketing with Lean Book and Program offers on Facebook

Listen Now:


Comments | Embed | Download | Plays (Loading)

- Older Posts »