Jun 20, 2016

Viewing Leadership from a Host Metaphor

In the book, Host: Six New Roles of Engagement, author Mark McKergow used this metaphor as a way to engage with other members of teams, organizations, communities, and movements. I read it from the perspective of a sales and marketing person, I felt it added great lessons about when to and when not to engage with a customer/prospect. Mark is my podcast guest next week and the excerpt discusses his view of Servant Leadership and why that metaphor may be broken. Mark can be found at sfwork.com.

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Jun 14, 2016

Understanding Subscription Marketing

Author of Subscription Marketing: Strategies for Nurturing Customers in a World of Churn, Ann Janzer, is my guest on the Business901 podcast. We discussed how marketers can manage the disruptions of the subscription economy.

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May 30, 2016

Perfecting Your Pitch

Marie Perruchet is a former BBC news correspondent and the founder of One Perfect Pitch, a consulting firm based in San Francisco. Her new book on the art of pitching “One Perfect Pitch: How to Sell Your Idea, Your Product, Your Business–or Yourself” was the topic of our conversation.

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May 23, 2016

Why Beauty is the Key to Design

Alan Moore is an entrepreneur, author and speaker. Working at the intersection between design, technology and business, he possesses a unique grasp on the changes that are reshaping our world and an insight and passion on how to transform organizations and businesses to thrive in a world where it’s not business as usual. his latest book, Do Design: Why beauty is key to everything (Do Books) was the topic of our conversation.

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May 16, 2016

Using the Imagineering Process

Lou Prosperi wrote the first book in the Imagineering Toolbox Series called The Imagineering Pyramid: Using Disney Theme Park Design Principles to Develop and Promote Your Creative Ideas.When not visiting Disney parks, Lou is a manager, technical writer, instructional designer and former game designer. Lou’s book outlines 15 practices and principles that will enable you to make your project a Disney production.

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May 10, 2016

Digitizing your Traditional Business

The Digital Transformation Playbook: Rethink Your Business for the Digital Age (Columbia Business School Publishing) shows why traditional businesses need to rethink their underlying assumptions in five domains of strategy?customers, competition, data, innovation, and value. He reveals how to harness customer networks, platforms, big data, rapid experimentation, and disruptive business models, and how to integrate these into your existing business and organization. This is not another "me too" type book. The material is fresh and original and specifically aimed at traditional business models, though startups will benefit from it. Author David Rogers is my podcast guest.

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May 2, 2016

Transitioning to Experiences

Robert Rose is the author of Experiences: The 7th Era of Marketing and Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand . Robert is the Strategist in Residence and brand advisor for the Content Marketing Institute, a featured writer, and guest blogger for iMedia Connection, CMSWire and Fierce Content Management.

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Apr 25, 2016

Using Trello for Storyboarding

This is more about the use of Trello and for a virtual team than it is about problem-solving. My Storyboard efforts are based on my training in Disney Practices and enhanced by the book, The Disney Way, 3E: Harnessing the Management Secrets of Disney in Your Company.


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Apr 20, 2016

Innovating with Lean Six Sigma

Kimberly Watson-Hemphill, founder, and CEO of Firefly Consulting, is a globally known expert in the field of Innovation and Operational Excellence and is a coauthor of Fast Innovation. She has led global Lean Six Sigma deployments in multiple industries, including one that saved over one billion dollars. Her new book, Innovating Lean Six Sigma: A Strategic Guide to Deploying the World's Most Effective Business Improvement Process, was the topic of discussion in this podcast.

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Apr 10, 2016

Making the Disney Way: Your Way

Bill Capodagli has become one of the most recognizable storytellers (aka keynote speakers) on the cultures of Disney and Pixar, enlightening audiences with Walt Disney's original success formula, “Dream, Believe, Dare, Do”, that is transforming both entrepreneurial and Fortune 500 companies alike. Bill is the co-author of The Disney Way, 3E, along with several others (I have them all), and can be found at Capodagli Jackson Consulting.


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Apr 4, 2016

How Good is Your Digital Footprint?

Kristin Zhivago is president and co-founder of Cloud Potential LLC. They offer best-practice analysis and improvement of a company’s digital impact, mostly working with companies that have historically done well in their space but are now being surpassed – even blindsided – by those who operate at cloud speed and use cloud-based tools. They are instructing managers how to master those tools and then optimize their digital revenue-generation efforts. Kristin is also the author of Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy.


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Mar 28, 2016

The Startup Equation Podcast

Ja-Naé Duane is a speaker, strategist, social scientist, artist, creative economist, and co-author of The Startup Equation: A Visual Guidebook to Building Your Startup. The book is filled with infographics, visuals, and case studies—a vibrant, practical guide to creating a winning business model for any startup.

The Startup Equation leads you step by step through the decisions and data to find your perfect startup model. You'll learn how to identify your “entrepreneurial type” and follow the book’s visual roadmap to building your own successful business plan for your unique dream. The book provides the blueprint for not only understanding the startup economy, but the challenges and opportunities for every type of new business.

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